#Grabyourwallet has been “far more effective than people thought it would be,” Schiffer said of the boycott’s organizers. In addition to Nordstrom, several other companies have dropped her brand or appear to no longer sell it, including and Neiman Marcus. Ivanka Trump quickly became a focus of the campaign because of what the organizers saw as the use of her father’s campaign to sell her own brand. That’s borne out by the #Grabyourwallet campaign, created by marketing specialist Shannon Coulter and Sue Atencio to urge consumers to boycott Trump-branded products as well as the retailers that sell them. Schiffer added, “There’s a good chunk of her audience that runs counter to her dad’s politics.” That may also spell trouble for her book, “Women Who Work,” whose publisher has delayed its release from March until its current May publication date.
TRUMP POLITICAL ICEBERG IMAGE PROFESSIONAL
They’re geared toward professional women who are fashion conscious, or the types of upwardly mobile, educated consumers who are among the least likely to support her father’s policies. Ivanka Trump’s products aren’t cheap, as her dresses carry price points between $100 to $200. “You don’t see a lot of people with “Make America Great Again” hats walking around Nordstrom. “You’ll see many Republicans step up to protect Donald Trump and Ivanka, but it’ll likely be a one-time thing,” Schiffer said.
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